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Robust Growth for L’Oréal Throughout Latin America

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By: TOM BRANNA

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L’Oréal is on a tear in Latin America. Sales in the region soared 32% to $404 million in the first quarter of 2011, a gain that exceeded the company’s results in Europe. “Growth is strong in all countries (of Latin America), particularly in Brazil and Argentina,” said a statement issued by the company. New Players A newcomer to the personal care market, Perrelli Cosmeticos, located in Pernambuco, is a unit of Demetrius Valencia. Perrelli’s goal is to sell quality cosmetics at reasona...

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